Ira, who to his vast listening constituents is more affectionately known as IRA "THE K", has over the past few years become one of the top radio personalities in the country. His occasional disc jockey show over radio station WFMU in Jersey City in reality epitomizes the real Ira. Like Ira, it is a program that is unpredictable, filled with imaginative twists and turns, constantly bubbling with new ideas and packed solid with a wide range of unabashed good humor. Ira is keenly aware of just what his young listeners want in the way of music and this awareness is constantly supported by the amazing percentage of records that are picked on his show as hits and eventually go on to become the nation's best selling records.
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